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| Direct Marketing |
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Voucher Savers Direct Mail Marketing solutions provide the most cost effective and powerful way to promote your business.
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| What’s different? |
- Colourful eye catching leaflets designed and printed by true global professionals
- Vouchers are used by 50% of household, who redeem them for great savings
- Generates huge business by way of referrals
- Proven to be the most cost effective method for reaching target market
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How will Voucher Savers help you grow your business? |
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The team at Voucher Savers have over 20 years experience in marketing. Working closely with our clients - consultation and briefing is imperative in order that we employ the correct marketing to drive customers & business in the right direction. |
In addition, the facts about direct mail speak for themselves:
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Fact: 87% of households open direct mail
Fact: 48% of households redeem vouchers, coupons, leaflets
Fact: For every £1.00 spent on direct mail £14.00 is generated
Fact: The last 10 years saw direct mail grow by 118%
Fact: Over £2.5 billion spent on direct marketing advertising last year - by, you…..!
Fact: Consumer direct mail generates over £27 billion worth of business every year. |
- Opening rates do not differ significantly by age or social class
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- Direct Mail has long been valued for the fact that it is highly accountable, yet surprisingly, the latest response rates study found that in both business to business and business to consumer campaigns, one in ten campaigns had no set and measurable targets.
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- Benchmarking the performance of Direct Mail is useful when setting targets, deciding on metrics or defining budgets. However, research shows that a wide range of factors affect response rate. The data source, the creative, the nature of the action requested, the response channel offered as well as the use of other media alongside direct mail.
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- Response rates for Direct Mail campaigns to consumers are generally higher than for business to business with an average response rate of 8.8 per cent.
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| Advertising with Voucher Savers for Direct Mail Marketing and combining your Marketing campaigns with us makes sense as we have many initiatives to move your business forward, including online marketing (Search Engine Optimisation/Search Engine Marketing), Leafleting, Business Directory Services, Networking, etc. |
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